Monday, November 23, 2009 at 6:15PM
Style on the fritz.
With all the helicopters and Olympic bullshit it's easy to see why many people think snowboarding is blown out and commercially exploitative. However, snowboarding embodies nature and style and both of these things are not much use once they become commodities. The wild world of the true snowboard characters, the rockers, thugs, emos and rednecks have always resisted being defined branded and sold. It is a paradox that snowboarder are just too individualistic for the snowboard industry.
Because snowboarding is only occasionally a group activity and almost never a group ideaology, it is praised as a sport faithful to the notion that the leaders are bound by no system. And at the top of the snowboarding hierarchy are those have created their own style. As true masters of their own identity, those who embody snowboarding can do acid and drink cobra blood and revolt against authority while winning competitions and landing even the biggest sponsors. And this immaculate chaos will always be at the core of true snowboarding.
The rift in class structures that create the snowboarding attitudes are rarely recognized by the larger snowboarding media but there are some great discussions in the smaller outlets.
Here's some of today's cutting edge sources for gnarly shed content.
Cheesedicks Gnarcore King Snow Mag




















